Broker Check

January 5, 2015 - Special Update: 2014 in Review

January 05, 2015

With 2014 behind us, let's take a look at some of the factors that influenced markets last year. With the economic recovery in its fifth year, 2014 was the year in which Americans finally became confident in the economy and their financial prospects. Despite several short-term pullbacks, 2014 was unambiguously good for the stock market; the major indices turned out solid performances, reaching multiple record highs in 2014. For the year, the S&P 500 gained 11.39%, the Dow rose 7.52%, and the Nasdaq gained 13.40%.[1]

Let's review the major events of the year:

Oil Prices Fell to Surprising Lows

A sudden decline in crude oil prices gave markets the jitters in the final weeks of the year. Since its June high of $115.19/barrel, Brent Crude lost over half its value, falling to $53.46/barrel at the close of the year.[2] Oil prices slid on a combination of high supply volume, caused in part by rising U.S. shale oil production, and expectations of lower global demand. Equity markets reacted nervously to crude oil's slide largely because of the economic implications for oil producers like Saudi Arabia and Russia.[3] These countries depend on oil revenues to balance their budgets and make debt payments; prolonged lows in oil prices could threaten their economic stability and hurt U.S. companies that do business overseas.

Gasoline prices followed oil, bringing the national average price to $2.299 at the end of December.[4] Cheap oil is a mixed blessing for the economy. On one hand, lower prices will likely boost consumer sentiment and increase consumer spending, which is great news for U.S. businesses. On the other hand, companies that depend on higher oil prices (such as domestic oil producers) will struggle.

The Federal Reserve Ended Quantitative Easing

The Fed continued to be a major player in 2014; after welcoming new Chair Janet Yellen in February, the Fed continued to taper its monthly bond purchases before completely ending QE programs at the end of October. They cited improving labor market conditions as well as general optimism about economic growth in their decision to end stimulative monetary policy.[5] The Fed's move was widely anticipated and markets reacted positively to this endorsement of the economy's health.

The Fed's next move will likely be to raise interest rates. Though we don't have any solid dates from the Fed, some insiders believe that the overall strength of the economy may allow the central bank to raise rates as soon as the spring of 2015.[6] The decision certainly isn't set in stone; Fed Chair Janet Yellen has repeatedly emphasized that all future moves will be data dependent.

How will the Fed's moves affect bond yields? Expectations of a rate hike will likely affect short-term yields, but long-term bonds are much harder to predict. Tepid inflation and foreign demand for U.S. bonds could end up having a greater effect on long-term yields.

The U.S. Economy Made Great Strides

2014 was a very good year for the U.S. economy. Though the unseasonably cold weather caused by the "polar vortex" chilled economic activity in the first quarter, gross domestic product rebounded significantly in later quarters.

Though we don't have fourth quarter data yet, some analysts believe that economic growth slowed at the end of the year.[7] Given the rapid pace of growth in the second and third quarters, this would not be a surprise, but would still put the economy on an upward trend.

Consumer spending, the biggest engine of economic growth in the U.S., also made gains. Though tepid wage growth remained a concern, personal income and consumption rose throughout 2014 as Americans earned and spent more.[8] The same trend was visible in sales of big-ticket items like autos, which saw an uptick as American consumers caught up on major purchases.[9]

The labor market also made tremendous progress last year. The economy started the year with 6.6% unemployment and trimmed it to 5.8% by November.[10] The job market also reached an important milestone in 2014: regaining all of the estimated 8.7 million jobs lost in the recession.[11]

All told, the economy added over 2.5 million new jobs in 2014.[12] Just as importantly, the quality of available jobs increased, giving more Americans the chance to leave low-paying or part-time jobs for better opportunities.[13]

Improvements in the labor market translated into stronger consumer sentiment in most of 2014. Americans became more optimistic about their economic prospects and official measures of consumer confidence soared to the highest levels since before the recession.[14]

Looking Forward to 2015

Overall, Wall Street is cautiously optimistic about markets in 2015. A poll of 15 top Wall Street analysts showed average expectations of about a 6.0% gain in the S&P 500 this year.[15] As always, it's best to take these predictions with a grain of salt. Projections this early in the year are nebulous at best, and we learned in 2014 that markets can turn on a dime. The best we can do is to take a look at underlying factors and think about how they may affect market performance.

Investor exuberance pushed stocks to new highs in the final days of 2014 and markets may give way to volatility or a short-term pullback. It's not uncommon for investors to retreat and take stock of conditions after a prolonged rally. Economic fundamentals remain solid and positive fourth quarter earnings may push the rally higher. Alternatively, investors may give in to global worries and retreat. As always, we encourage our clients to take these market movements in stride and focus on making the most of opportunities as they present themselves.


Monday: Motor Vehicle Sales
Tuesday: Factory Orders, ISM Non-Mfg. Index
Wednesday: ADP Employment Report, International Trade, EIA Petroleum Status Report, FOMC Minutes
Thursday: Jobless Claims
Friday: Employment Situation

Notes: All index returns exclude reinvested dividends, and the 5-year and 10-year returns are annualized. Sources: Yahoo! Finance and International performance is represented by the MSCI EAFE Index. Corporate bond performance is represented by the DJCBP. Past performance is no guarantee of future results. Indices are unmanaged and cannot be invested into directly.


Manufacturing activity falls to six-month low. The pace of growth in manufacturing dropped off in December, possibly because of worries about weak global growth and falling oil prices. New orders fell dramatically, though employment rose slightly, indicating factories may still be hiring.[16]

Pending home sales edge up in November. Despite favorable mortgage rates, the number of signed contracts for houses bumped up just 0.8% from October numbers. On the positive side, this is the third straight month of gains in pending home sales.[17]

U.S. dollar reaches nine-year high. The dollar reached its highest level since 2006 against a basket of currencies as demand for U.S. assets grew amid concerns about economic growth in other countries. A slide in the euro also contributed to the dollar's strength.[18]

Weekly jobless claims rise more than expected. The number of unemployed Americans filing for new benefits rose after four straight weeks of decline. However, seasonal factors may be a factor and underlying trends are consistent with broad labor market growth.[19]

These are the views of Platinum Advisor Marketing Strategies, LLC, and not necessarily those of the named representative, Broker dealer or Investment Advisor, and should not be construed as investment advice. Neither the named representative nor the named Broker dealer or Investment Advisor gives tax or legal advice. All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. Please consult your financial advisor for further information.

Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.

Diversification does not guarantee profit nor is it guaranteed to protect assets.

The Standard & Poor's 500 (S&P 500) is an unmanaged group of securities considered to be representative of the stock market in general.

The Dow Jones Industrial Average is a price-weighted average of 30 significant stocks traded on the New York Stock Exchange and the NASDAQ. The DJIA was invented by Charles Dow back in 1896.

The Nasdaq Composite is an index of the common stocks and similar securities listed on the NASDAQ stock market and is considered a broad indicator of the performance of stocks of technology companies and growth companies.

The MSCI EAFE Index was created by Morgan Stanley Capital International (MSCI) that serves as a benchmark of the performance in major international equity markets as represented by 21 major MSCI indexes from Europe, Australia and Southeast Asia.

The Dow Jones Corporate Bond Index is a 96-bond index designed to represent the market performance, on a total-return basis, of investment-grade bonds issued by leading U.S. companies. Bonds are equally weighted by maturity cell, industry sector, and the overall index.

The S&P/Case-Shiller Home Price Indices are the leading measures of U.S. residential real estate prices, tracking changes in the value of residential real estate. The index is made up of measures of real estate prices in 20 cities and weighted to produce the index.

The 10-year Treasury Note represents debt owed by the United States Treasury to the public. Since the U.S. Government is seen as a risk-free borrower, investors use the 10-year Treasury Note as a benchmark for the long-term bond market.

Google Finance is the source for any reference to the performance of an index between two specific periods.

Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance.

Past performance does not guarantee future results.

You cannot invest directly in an index.

Consult your financial professional before making any investment decision.

Fixed income investments are subject to various risks including changes in interest rates, credit quality, inflation risk, market valuations, prepayments, corporate events, tax ramifications and other factors.

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